Unit 6

Projects

Warwick Castle

Warwick Castle

Every year Merlin Entertainments runs national ticket promotions for its medieval attraction Warwick Castle as a way of increasing revenues and enabling its various partners to reward their customers with discounted prices.

To enable people to take advantage of these ticket promotions we have created multiple routes to apply for tickets including fully optimised sites that allow users to select their preferred dates and purchase and download their tickets online. Other key tasks we undertake as part of our end-to-end promotion service offering include; integrating CRM systems, performing security checks and delivering customised email marketing campaigns. Every year without fail these campaigns effectively increase revenue for Merlin and its partners.