Unit 6


Times and Legoland

Times and Legoland

As a way of rewarding its loyal readers, The Times newspaper decided to partner up with Merlin Entertainments and offer heavily discounted ticket prices to the popular Children’s theme park and resort Legoland. To take advantage of this offer readers simply collect four tokens printed in the The Times and Sunday Times papers and then redeem their tickets online by selecting their preferred dates.

We manage the Legoland ticket promotion from end-to-end and some of the key services we have delivered include; developing and managing a booking site that integrates payment methods and enables ticket downloads, creating a priority booking platform for Times+ members and sending out customised email marketing campaigns.

Last year this promotion proved so popular that the ticket allocation has almost doubled for this year’s campaign.