For over 28 years The Sun newspaper has run its renowned and increasingly popular ‘Hols from £9.50’ promotions with GFM. The purpose of this campaign is to reward loyal readers by giving them the opportunity to stay at UK and European holiday parks for as little as £9.50 per person. To take advantage of this readers collect unique codes, which they can then use to book their holiday online.
We manage the ‘Hols from £9.50’ promotions from end-to-end and some of the key tasks we undertake include; concept generation, creating and managing the club950.co.uk and booking sites and delivering customised email marketing campaigns. Every year this promotion successfully sends newspaper sales soaring and over 2,000,000 readers on holiday.