Unit 6

Projects

Mail Online Fantasy Football

Mail Online Fantasy Football

The Daily Mail wanted a simple yet compelling Fantasy Football game to act as a driver for page views, brand engagement and online dwell time - so building on a long-standing partnership with us made perfect sense.

Desktop and mobile websites were developed alongside both Android and iOS apps to connect with users on every major platform, while key features such as live scoring, allowed users to track their points as matches unfold. Betting integration was an essential feature for a partner bookmaker, with a pioneering 'express registration' form giving players fast track account opening options without leaving the game. Mail Online Fantasy Football provided the sticky content the client desired, maintained engagement and has successfully retained a strong audience year-on-year.