Unit 6

Projects

Jeans for Genes

Jeans for Genes

Back in 1997 national children's charity Jeans for Genes contacted us to help them deliver their annual national fundraising event, as their resources were unable to satisfy increasing levels of enquiries and donations.

In response we created new procedures for automatically processing high volumes of calls through the use of Interactive Voice Response (IVR) technology, which has effectively enhanced the client’s operational efficiency and enabled them to focus on their day-today business requirements. As part of our ongoing support for Jeans for Genes we also; create and despatch promotional materials, manage associated databases and CRM systems and deliver customised email marketing campaigns. Every year this campaign helps thousands of children in the UK affected by genetic disorders.