Unit 6


Chessington World of Adventures

Chessington World of Adventures

For nearly 10 years Merlin Entertainments has been running free ticket giveaways to their theme park Chessington World of Adventures in partnership with The Sun newspaper and through its hugely popular ‘Superdays’ promotions. To take advantage of this offer readers collect codes printed in the newspaper and then redeem their tickets online by selecting their preferred dates.

We manage the Chessington ticket promotion from end-to-end and some of the key tasks we undertake include; concept generation, creating and managing a booking site that integrates payment methods and enables ticket downloads, performing security checks and delivering customised email marketing campaigns.

Every year this campaign effectively increases revenue for Merlin and sends sales of The Sun newspaper soaring.